It’s time to get with the program and start using social media successfully in your business if you are not already. Here are 6 effective strategies for your next social campaign.
In today’s world Social Media is leading the digital arena. That is why 80% of business have either outsourced or hired personnel that are solely in charge of the company’s social media marketing footprint. If we look back just less, then 10 years that is a huge growth considering only 20% of businesses had a presence on social media. That is why if you are trying to grow your brand and scale, social media should be at the forefront of what you are doing.
If you have not seen success with social media in your business, not to worry it is time you jumped at the opportunity now and use these social media strategies in your next campaigns.
Knowing Your Audience
We speak to hundreds of companies every month and it never ceases to amaze me how many of them don’t know who their audience is. We are not talking simple demographics like age and gender either. It is important that comprehensive research is done on your audience. Who they are, where they go, what they like, what groups are they in, what do they read so on and so forth. This will give you a road map to figure out the best social media targeting, how to get in front of your audience and how to connect with them. Engaging the right audience is one of if not the most important aspect of social media marketing and will start to translate into sales. The best way to do this is to create content that speaks to your audience alongside your promotional advertisements.
Knowing The Policies
No matter what social media platform you are on if not all, they all have their own unique set of advertising policies. Making sure you know and understand these is extremely important. The better you follow the policies the cheaper your ad costs will be. Take Facebook for example. Your advertising account has what’s called a “quality score”. You will never know what this score is or how it is specifically determined. Playing nice inside the sand box so to speak is extremely important and following the policies does play a big part in how well your ads will perform and keeping your costs low. This will also help you avoid getting into situations where your ad accounts are suddenly shut down with no explanation. Whether you are a supplement company or selling baby clothes online, you must follow the policies to the best of your ability, or your accounts will suffer.
Content Is King
While running paid campaigns that are direct response “buy my stuff” type of ads, running content to your audience is extremely important. People have shifted the way that they buy things. We used to be a society that bought on proximity, meaning what was closest to us. We then shifted to convenience, what was easiest to get and how fast can we get it. Now as time has moved on and social media has allowed the entire world to connect through various platforms, I believe we are starting to buy based on identity. So, what does that mean? People want to buy from a brand that they connect with, that they identify with. You can have the most expensive product in the market and still acquire customers at a cheaper rate then your competitors who try and undercut you by connecting with your audience on an emotional level. A lot of people ask me, how do I take a product, a tangible item and connect that with my audience. Let’s look at apple. Apple found a way to take a computer, a tablet, a watch and connect with their audience on an emotional level. How did they do it? With content. This goes back to knowing who your audience is and knowing what makes them tick. Curating content that is relevant to that audience and then tying that to your product is key in today’s world.
Use Of Landing Pages
Any marketing campaign inevitably involves driving traffic to a website. The use of a landing page is extremely important. Driving traffic to a page that is specifically going to compel your audience to take a certain action. Whether that is to capture an email or purchase a product straight out of the gate is entirely up to you, but the point is to provoke an action rather than letting someone come, look and bounce. Avoid sending people directly to a homepage, this is a common mistake, but the ideal landing page is something that is going to be simple and easily pushes people to taking an action.
Influencers In Social Media
Influencers often have large consistent followings that can easily help transform your business. But before working with just any influencer, it is important that you make sure they are going to give your brand the visibility that it deserves. To find the right influencer, the best course of action would be to ask your audience about the person they are most excited to see posts from, who do they follow the most? Also don’t get swayed by how many followers someone has alone. Engagement is key, you want to make sure that their audience is engaged with them on a regular basis, commenting on posts, sharing their content and talking about them online.
Getting the support of an influencer can expose your brand to tens of thousands of new customers. Some influencers may even be able to go the extra mile and really pitch and sell your products on your behalf to their following.
Social Is Not Everything
Supplementing your social media marketing with other resources such as messenger marketing, email campaigns, other traffic and cross promotional activities is extremely important. So many people rely on one source of traffic and never follow up with their audience after the fact. This is why messenger bots and email marketing has been a key in most of our client campaigns here at Brahvia Consulting. Go a step further then your competition, it takes time and money to implement these things, but in the long run a complete omni channel marketing plan can be the difference between doing 5 figures a month and doing 6 to 7 figures a month.
Brandon Fargo is the CEO of Brahvia Consulting