FACEBOOK AND INSTAGRAM STORIES HAVE BECOME A HUGE AREA OF FOCUS FOR BUSINESSES TO MARKET TO THEIR AUDIENCES AND PROMOTE THEIR PRODUCTS. WE CAN THANK SNAPCHAT FOR INTRODUCING THE CONCEPT, BUT FACEBOOK AND INSTAGRAM HAVE REALLY PERFECTED IT WITH ENGAGEMENT OF OVER 400M USERS WATCHING STORIES EVERY DAY.
IN THIS ARTICLE WE ARE GOING TO TALK ABOUT WAYS THAT WE CAN PROMOTE YOUR PRODUCTS USING STORIES AND ORGANIC REACH TO YOUR AUDIENCES. WITH FACEBOOKS CHANGE IN ALGORITHM LAST YEAR, ORGANIC REACH IS DOWN, BUT FACEBOOK AND INSTAGRAM STORIES ARE A GREAT WAY TO ENSURE THAT YOU GET IN FRONT OF YOUR ENGAGED AUDIENCE.
HERE ARE A FEW TIPS TO GET YOU MOVING ON THE RIGHT PATH!
– What are Facebook Stories and Instagram Stories?
Facebook and Instagram stories allow you to sequence your videos and photos in 15 second frames. Each post or story will last 24 hours until it disappears from your followers’ feeds. This is a great compliment to the Facebook Live feature which Facebook has gotten behind quite aggressively, they are now pushing big time with stories. Users get the same type of feel with stories and it allows you to have more interaction than your typical post in the news feed.
– How Instagram and Facebook Stories Should Be Used
Just like it sounds, stories should be used to tell a story, a journey, something that is going to connect with your followers and engage them. Facebook and Instagram are always looking at engagement. How long someone watches a video, stays on your page, likes your posts… They are looking for relevance and how relevant to your niche or audience are you. Stories are a great way to add to that relevance which in turn will give you a HUGE discount on your paid advertising. So, tell a story with your Facebook and Instagram stories instead of soley using it to promote your products.
1. Behind The Curtain
One way to take some of the constant promotion out of your feed and truly engage and give value is to show your audience exactly who you are and what it looks like behind your page. Behind the curtain footage of your team, process, out to lunch, team meetings, manufacturing process, shipping process ect… All of this gives your audience a more authentic feel and allows them to connect with you in a way that most brands simply are not.
2. Bringing Your Brand To Life
Along with the behind the curtain footage, putting a REAL face to a name or to your brand is key in today’s competitive landscape. People want to connect with brands these days. They are not here to just buy a product. We want to buy a product that we connect with in one-way shape or form. It develops trust and allows you to get away from the steel corporate curtain.
3. Highlights On Instagram
4. Swipe up
The swipe up feature in stories is reserved for accounts with over 10k followers. Once you reach that bench mark you can add “Swipe-Up” to your content which can link out directly to your website or a landing page inside of Instagram. If your story is focused on a product it can go directly to a product page where your visitor can purchase that product or if your story is focused on content it can link out directly to a page that expands on this like a blog or vlog post.
Facebook and Instagram stories are a great way to stay relevant to your audience and provide value. Remember not to constantly be promoting or asking people to buy your stuff. They will find their way to your cart as long as you give them constant value.
Brandon Fargo is the CEO of Brahvia Consulting
“We help businesses deliver Facebook™ advertising solutions that convert by turning every dollar in ad spend to actual revenue. Let us show you how!”