IF EMAIL MARKETING IS ONE OF THE MOST PROFITABLE AND EFFICIENT WAYS TO DRIVE CONSISTENT SALES FOR YOUR ONLINE BUSINESS, WHY ARE SO MANY BUSINESSES IGNORING IT? BUSINESSES OF ANY SIZE CAN USE EMAIL TO NOT ONLY CREATE NEW CUSTOMERS BUT ENGAGE WITH EXISTING ONES AS WELL. THE GREAT THING ABOUT IT IS ITS DIRECT TO THE END USER, NO ONE IN THE MIDDLE TO GET THROUGH AND PEOPLE ARE CHECKING THEIR EMAIL AND PHONES ON AVERAGE 150 TIMES A DAY. EMAIL IS AN AMAZING SALES CHANNEL BUT HAS TO BE UTILIZED CORRECTLY.
YOU CAN BUILD A COST-EFFECTIVE WAY OF SPEAKING TO YOUR TARGET AUDIENCE AND FOCUS ON GROWING YOUR EMAIL LIST. WHAT WILL END UP HAPPENING IS IN THE END IT WILL PAY DIVIDENDS FOR YOU, BUT YOU HAVE TO KEEP IN MIND SOME BEST PRACTICES WHEN YOU START TO PLAN AND MAP OUT YOUR STRATEGY.
HERE ARE 4 ACTIONABLE EMAIL MARKETING TIPS TO GET ON YOUR WAY.
Number 1- Relevance
Obviously, most emails that we receive are promotional, and companies tend to only send out emails when they want someone to buy something. Obviously, that is the end goal, but all people hear all day long is buy my stuff, buy my stuff, buy my stuff.
Content marketing integrated into your email marketing can give you a huge leg up over your competition and is one of the best ways to increase your conversions at the end of the day without losing your email subscribers. If we make our email campaigns more personal and relevant to what our customer really wants and why they engaged with us in the first place, we can create a following of people that stick with us forever.
Number 2- Let’s Get Personal
- What is their name?
- Where do they live?
- What are they interested in?
- What about your products is relevant to your audience
If you don’t already have this data on your individual subscribers, the easy way to get it is to send out a survey to your email list. Surveys will allow you to really start to segment your data and create more personalized emails that are relevant to your different audiences. You can ask questions that are super specific to gather the most relevant information so you can identify what your different customers actually want and what content is most relevant to them. Single email blasts are a thing of the past when it comes to email marketing. We have to get our content that we are sending out more defined to what our different audiences want to read.
Number 3 – Managing your list
A huge email list gets all of our egos going. But what percentage of that list is actually engaged. It is important to conduct regular list management to get rid of people that are not actively engaged with our content. You should actively clean any inactive users out. This will help increase your deliverability of emails and should be a at 90% or greater deliverable rate.
Here are some good starting points to clean that list up
Number 4 – To email and beyond!!!
There is a big shift in the marketing space right now and there are more and more ways of communication are becoming great channels to get in front of our customers. When used together, it can be a very fruitful venture. Messenger bots and SMS are great ways to engage with your customers. It is still relatively new which gives it an upper hand on email marketing for the time being. Recent studies have shown open rates in messenger and sms texts to outperform email by 5 times and almost 8 times greater on click through rates.
With that in mind, it is a much different ‘conversation’ in text and messenger marketing. Be sure not to spam people, meaning follow the rules. Although it is a bit of a gray area right now we want to make sure we are still delivering value and relevant content to our subscribers so that they stay engaged with our brand for a long period of time. Don’t go for the quick one-time sale, go for the long lifetime value of a client.
Brandon Fargo is the CEO of Brahvia Consulting
“We help businesses deliver Facebook™ advertising solutions that convert by turning every dollar in ad spend to actual revenue. Let us show you how!”